What do you think is the most important step of the web design process? Planning? Designing? Coding?

Guess again.

It shouldn’t surprise you that learning — discovering and understanding what you need to build in the first place — is the most important part of the entire website design process.

Why? It’s simple, really. The more you know about what you need to accomplish, the better your chances will be of creating a successful website.

Think of it like this: If you are an archer, don’t you need to know where to aim your arrow? That’s what the target is for. The little red dot in the middle is the bullseye. Since it’s smaller, it’s harder to hit, but even if you aim for it and miss, you’re sure to get closer than if you aimed your arrow up into the air and hoped for a random direct hit.

So how can you score a bullseye as a web designer? Before you go any further, you need to define what hitting the bullseye in your project means.

As a web designer, hitting the bullseye is giving our clients what you want — it’s what you are paying us for. What clients want varies widely on a case-by-case basis. We need to proactively find out what client want.

The Creative Brief

Fortunately, a tool can use to easily gather this information. It’s called a creative brief. A creative brief is basically a series of questions can understand the scope and goals of a project.

We can ask these questions during a face-to-face meeting or a phone call — or fill the web form in contact us that handles the answers of you.

We should obtain this information in the way us and you are most comfortable with. What kind of questions should you answer in our creative brief? At the minimum, find out:
  • The client’s target audience
  • Their primary and secondary goals for the website
  • Current branding characteristics
  • Budget
  • Deadlines they need to meet
We also like asking clients what websites they like and don’t like to give me a visual idea of where we should be heading and what we should avoid.

We might also want to find out if you need an online store, if you already have a logo (if not, we can make one for you), who will be responsible for maintaining the site once it goes live, and so forth.